An international project of public opinion polls called PROJECT 28 shows a point of view across the 28 European Union Member States on specific affairs and current hot topics. The main goal of the project is to better understand the many challenges facing Europe. We created completely new CORPORATE IDENTITY for PROJECT 28, we designed a new web presentation, which was programmed and activated immediately. How did we convert large EXCEL table to simple and effective design? Feel free to have a look.
First of all it was necessary to come up with new brand image and visual identity with logo design included. We looked for a way how to combine all of 28 Member States and the blue colour which is specific for the European Union. In addition, we wanted to create serious, simple and trendy visual identity. The main idea consists in a wide variety of Member States. This is demonstrated by different colours (different point of views and opinions of respondents of every single Member State) which work in mutual harmony.
New logo was a building block of wide range of online and offline promotional materials of the project: billboards, rollups, posters and leaflets, template of Facebook posts and online banners. For an excellent work, we worked on every single official kind of document which is used for project promotion (ppt, letterheads, infographic and graph design).
Colours of PROJECT 28 appear on complete marketing documents, which were prepared for representative purpose of the project, for instance, press releases and press conferences, workshops, presentations and other public gatherings.