First and foremost, we will subject you to an interrogation (commonly known as a creative workshop), where we will learn about your goals, product, target audience, and communication. Based on this, we will set up a strategy, define communication and visual processing rules, and determine the direction to follow. We will also choose the appropriate channel; advertising on Facebook and promotion on Instagram are not the only options. For example, advertising on LinkedIn is often many times more effective.

At this point, we are discussing the scope of content that we will use to engage your existing and potential customers, as well as defining the media budget and campaign goals. We can operate independently, and you can look forward to seeing the results in each new regular report. Not quite what you’re looking for? Okay, let’s create the inputs together as one team. In this case, we will work within a collaborative environment where we propose visual and textual creative content and budget, and you provide us with ideas, thoughts, and requirements, which we will incorporate into the plan and get your approval before the following month.

Now the ball is in our court; we create or photograph the visual content, write catchy and impactful text, carefully target the audience, and LAUNCH. Throughout the month, we optimize the ad campaigns, interact with people, and collect data. After a month or a quarter, we will send you a comprehensive report, which includes an overview of investments, results, more relevant metrics than you can imagine, along with a competitor analysis (everyone is pleased to see their profile growing faster than “the others”).

You will know how every budget was utilized, down to the last cent. We admit that we use several innovative software and applications for data collection and evaluation. Our work doesn’t end there; based on the data, we identify strengths and weaknesses, set ambitious goals, write recommendations, and face the next challenge.