Website, PPC and Social for car dealership
Autocentrum
Lukáš
Škoda Auto „approved”.
Is it possible to create a brand that has to meet the rules of Škoda Auto’s corporate identity while retaining its own soul? Even the strictest eye of Škoda Auto’s marketing department approved all of our visuals for Autocentrum Lukáš.
How did we proceed?
When we were putting together the brand for Autocentrum Lukáš, we made sure to stick to Škoda Auto’s corporate identity rules while still keeping the brand’s unique character. Our aim was to make Autocentrum Lukáš the first thing that comes to mind when people think of Škoda in Wallachia. By putting together performance campaigns, social media and banners, we came up with some designs that got approved by Škoda Auto’s marketing department.
Next, we made sure the website was not only easy to use but also looked great. We made sure the website design matched Škoda Auto’s corporate identity, but we also made it flexible enough to show off Autocentre Lukáš’s personality. We created a simple way to show new, used and stock vehicles that are always up to date thanks to iframe integration. We designed the website to allow for a simple and intuitive ordering system for the service. This ensured easy accessibility and clarity for customers.
Brand, which is visible in Wallachia.
The goal was to create a brand that comes to mind when you say ‘Škoda’ in Wallachia. By combining performance campaigns, social media and banners that reflect elements of the automotive giant and Autocentre Lukáš, we succeeded!
Customized performance campaigns na míru
We also implemented performance campaigns that included social media ads and banner campaigns. These campaigns were designed to resonate with the target audience and increase brand awareness in Wallachia. Each element of the campaign was carefully tuned to reflect both the elements of automotive giant Škoda Auto and the unique values of Autocentre Lukáš.
New, used and warehouse cars in one place?
Despite the strict requirements of Škoda, we managed to create a website that reflects the corporate identity and at the same time shows the soul of the Autocentre Lukáš brand. We have prepared a clear display of new, used and warehouse vehicles for our customers, which is always up-to-date thanks to the iframe function, and enabled a simple ordering system for the service.
Combining creativity
and corporate standards
We’ve created a brand that ticks all the corporate boxes and has its own unique personality. In this way, we have achieved our goal of creating a brand that immediately comes to mind in Wallachia at the mention of “Škoda”, and which also reflects the soul of Autocentre Lukáš.
