Competition microsite, PPC and Social, vehicle wrap, photography
Barum pneumatiky
Competition microsite
that linked Barum with
electromobility
We created the Barumhra.cz competition microsite and its Slovak version, handling everything from graphics and content to the rules and mechanisms of the competition. The contest offered winners the chance to win a Škoda Enyaq RS for a week, equipped with Barum tires, merging two iconic Czech love brands. The goal was to show young drivers that Barum is not only a brand with a rich history but also an innovator in electromobility. Collaboration with Škoda Auto added prestige to the competition and ensured wide reach through their social media promotion.
Event management: From
car rentals to
communication with winners
We also managed the event side of the competition. We communicated with Škoda Auto’s Czech and Slovak leadership regarding car rentals, tire fitting, and contract handling. Each winner received a car in perfect condition—clean, fully charged, and ready for the road. We documented the handovers with photos and videos, which we shared on Barum’s social media. The results were fantastic: thousands of interactions that brought greater visibility to the brand and a connection with the younger generation.
Complete care and
minimal worries for
Barum
Thanks to our coordination, Barum had minimal concerns. We took care of every detail—from creativity to vehicle management. The results were evident: increased brand awareness, thousands of new followers, and huge social media engagement. It was a collaboration that paid off and brought Barum closer to the younger generation.
How we transformed a classic brand into a love brand for the younger generation
As part of an ambitious corporate strategy aimed at rejuvenating the Barum brand, making it more appealing to younger customers, and turning it into a love brand, we embarked on creating innovative solutions. Our task was to bring the nostalgia associated with Barum into the modern world and create a love brand that resonates with the modern generation. Within this vision, we executed several key projects that delivered significant results.
Creative campaigns: From banners to video ads
To support the competition, we created dozens of banners in various sizes and versions, including video ads with recorded voiceovers. Everything from texts to graphics to execution was in our hands. Each visual element was carefully designed to not only attract attention but also strengthen Barum’s message: “Kilometers of experience.” The campaign results were impressive—tens of thousands of clicks, likes, and shares, bringing the brand enormous publicity.
Enyaq car wrap: An eye-catching design that grabbed attention
We designed a striking wrap for the Enyaq car in the spirit of the competition, which attracted attention wherever the car appeared. The wrap not only promoted the competition but also invited passersby to engage: “Take a photo of me and win.” Photos were shared with the hashtag Barum on participants’ personal profiles, further expanding the campaign’s reach. The wrap’s success was so significant that the car was displayed in front of the Barum factory and drove the city circuit during the Barum Rally, ceremonially kicking off the event.
Ongoing photography, filming, and Reels creation: Capturing emotions in action
Throughout the competition, we handled continuous photography and filming of all key moments—from handing over cars to winners to their first drives. We created dynamic Reels and short videos from these shots, which were regularly posted on Barum’s social media. Thanks to authentic footage from real environments, we successfully conveyed emotions and excitement directly to the viewers, significantly boosting engagement and campaign reach. The Reels not only captured the action but also told stories, making the competition and brand even more attractive to the younger audience.
Ongoing photography, filming, and Reels creation: Capturing emotions in action
Throughout the competition, we handled continuous photography and filming of all key moments—from handing over cars to winners to their first drives. We created dynamic Reels and short videos from these shots, which were regularly posted on Barum’s social media. Thanks to authentic footage from real environments, we successfully conveyed emotions and excitement directly to the viewers, significantly boosting engagement and campaign reach. The Reels not only captured the action but also told stories, making the competition and brand even more attractive to the younger audience.
A full-fledged
creative campaign
For Barum Pneumatiky, we not only created a competition microsite but also a comprehensive series of banners deployed across Google Display Ads and Facebook. We developed five different graphic versions of the banners, A/B tested them to ensure maximum campaign effectiveness, and created each version in ten different sizes tailored to various advertising environments. The banners were designed to be consistent across all platforms, helping to strengthen the Barum brand.
Promotional print materials and flyers for the BestDrive network branches
We also prepared a series of print materials displayed in all branches of the BestDrive network. These materials included flyers, posters, and other visuals designed to inform customers about the ongoing Barumhra.cz competition. We focused on clear messaging and attractive graphic design that aligned with Barum’s visual style, directly supporting their brand in the stores.
Design of Barum cycling jerseys for employees
In addition to digital materials, we also designed cycling jerseys and shorts for Barum Pneumatiky employees. This process involved close collaboration with the client to ensure that the designs matched Barum’s visual identity while meeting functional and aesthetic requirements for cycling apparel. The final products featured a modern, sporty look with attention to detail, supporting both the brand and their active promotion of cycling.
How does our client evaluate the collaboration?
We highly value our collaboration with the MarketSoul agency for our Continental and Barum brands. The team is professional, creative, and results-oriented. From initial communication to final campaign execution, we always received top-quality service and effective solutions. We appreciate their approach to personalizing strategies and their ability to bring innovative ideas, especially in the area of graphics, which perfectly aligned with our corporate vision. With the agency’s help, we achieved higher customer engagement and visible growth in our marketing activities. We recommend MarketSoul to anyone looking for a reliable partner in digital marketing!
– Petr Staněk, Marketing Manager, Continental Barum