As the name suggests, it is an advertisement that appears when you enter a search query within Google, Seznam and partner sites. It allows you to appear in the first positions and respond directly to the demand of potential clients.

This type of advertising is characterised by graphic banners of various formats and sizes on both Google and Seznam. Unlike the search network, it doesn’t appear directly in response to search queries, but you can use it to target based on demographics, topics, or location on a specific website, for example.

The condition for these ads to work properly is a functional XML feed that contains all the information that this type of ad displays – image, price, seller. The ads are displayed in Google searches and, as is clear from the description, they are suitable for e-shops.

How remarketing campaigns work is simple. A user visits your website, leaves, and after some time, you remind them of your banner ad on other websites participating in the Google or Sklik content network. The condition is that you implement a functional special code that collects users.

Facebook, Instagram, LinkedIn and other social networks offer a huge variety of different ad formats. Their popularity is undeniable and we can use them to build a brand, collect leads or sell directly. Communication is very fast, direct and effective within this type of advertising.

Here, as with PLAs, you need a properly set up XML feed to compare your products with your competitors. Also, within the product comparison sites, there is the option of PPC (CPC bidding) support. We will make sure that you are visible on Zboží.cz, Heureka, Google or for example Glami, ShopAlike and others.